The shrinking market demand and overcapacity have led to a downturn in the ceramic industry

In recent years, the continuous decline in demand in the real estate industry has had a huge impact on the entire home building materials industry. Compared to many sub sectors of the home building materials industry, the building materials and ceramics industry has been more directly affected. After all, the market demand for the ceramic industry mainly comes from new house decoration rather than old house renovation. Excluding the channels for high-end housing projects and complete decoration, ceramic tile manufacturers and distributors without strong capabilities and the ability to accept small profits but high sales have the ability to enter, leaving little market for the retail ceramic industry.

Faced with limited market demand and the fact that consumer spending power has declined, those ceramic tile merchants whose business capabilities cannot keep up with the changes of the times have no better way to cope with the increasingly fierce market competition than to fight price wars.

The rapid development of the Internet and the rise of new media, especially we media, have greatly changed people's consumption concepts and habits. In the era of the rise of self media, various knowledge and information about ceramic tiles are constantly emerging on new media platforms. Among them, there are genuine popular science, as well as marketing content with clear goals and rigid effects, but more of them are fake popular science that seeks to please the public - it is not an exaggeration to say that fake popular science on ceramic tiles is flying everywhere. However, the most influential factor for consumers is pseudo science popularization.

Consumers who think they understand a lot but actually only have half a bucket of water believe in pseudo science popularization. When they need to carry out interior decoration, they will carefully "prepare" a selection guide for ceramic tiles, including the origin, brand, color, specifications, craftsmanship, tiling, and a lot of other questions. At the same time, some ceramic industry merchants may also pass off inferior products as good ones and go further down the path of dishonesty. In the short term, they may bring benefits to themselves, but in the long run, they will definitely lose the trust of consumers, which is not worth the loss.

Although the building materials industry is currently facing severe competition, there are still many businesses that adhere to their original intentions and strive to ensure the quality of every tile, allowing consumers to rest assured and trust them. Only by spreading word of mouth can one stand out from numerous ceramic merchants and become a rising star in the industry.